a self-initiated campaign.

 

in twenty years the number of italian women living abroad has risen 115.9%. 44.3% of them hold degrees. female unemployment sits at 8.4%, nearly double the male rate. italy ranks 117th in the world for female employment and leadership.

 

women don't leave italy. italy leaves them no place to stay.

 

darling bye bye doesn't ask women to come back. it asks italy to become a country worth coming back to.

 

it opens with two weeks of out-of-home carrying nothing but the numbers. posters at the tabaccheria, the bar, the farmacia, the metro. the places you pass without looking.

 

on 8 march the campaign reveals itself. press conference, social, and a platform where women say why they stayed, why they left, or why they are still deciding.

 

then it keeps going. a donna-friendly badge for employers who earn it. a mentorship network of lawyers, designers and professionals. a job board. an annual report, so the country is held to the same numbers every year.

 

red, black, white. helvetica. to the point, not angry.